This blog post is less to do with wedding planning but more to do with the wedding sites out there.
I came across this discussion on a wedding planning forum recently.
I have intentionally blanked out the name of the wedding planning website because this is not a mud slinging match at the end of the day. We hear these stories on more or less a daily basis from brides who have fallen victim to this.
It goes a bit like this – The bride-to-be goes on a wedding planning site – which is effectively a glorified yellow pages for weddings. They bribe her with big prizes and all she has to do is part with her email. Said wedding site then proceeds to sell her information to every business that has signed up to their service in the form of a spreadsheet. Businesses start a cold calling / emailing campaign and bombard every bride they come across with offers.
What’s the end result – no ones a winner (well , except for the wedding site)
The brides get fed up receiving offers from businesses that they had no contact with and businesses get no ROI (return on investment).
At Bride Book, we set out to do things quite different from whats in the market. Our aim is to help brides and businesses find each other better.
If you look at our site (www.bridebook.co.uk) you will not see any adverts on the front page or any other pages for that matter. This is a bold step. We could make money slapping on adverts left, right and centre but then wheres the value in it?
When you sign up as a bride, you get access to all our tools to plan your wedding.
Now here’s where the magic happens – When you search for wedding suppliers, the results that pop up are suppliers that meet your criteria. Not random businesses but ones that fall within your budget.
You can chose whether you are interested in hearing from this wedding business by simply shortlisting them. They get an email telling them that you want to hear from them and they can contact you with any special offers they may have. Matchmaking for brides and businesses.
Isn’t that just easy and painless?
No more endless trawling through directories to find that one supplier who may match your criteria and we don’t spam you. Every communication you receive will be relevant to your account.
You can sign up to Bride Book now and start planning your wedding for free.
If you are a wedding business then you can join our exclusive wedding supplier list
Please feel free to share this with people you know – brides or wedding businesses by clicking on the share buttons on the side.
My name is Manuel da Costa and I am the founder of Bride Book – helping you plan your wedding effortlessly!